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Collection: Electronic Theses & Dissertations
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Creator: Jiang, Mengtian
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Subject: Word-of-mouth advertising
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Business
1
Consumer behavior
1
Consumers--Attitudes--Research
1
Influence (Psychology)
1
Internet advertising
1
Internet marketing
2
Persuasion (Psychology)
1
Public opinion
1
Truthfulness and falsehood
1
Viral marketing
1
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
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