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Collection: Electronic Theses & Dissertations
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Creator: Yang, Jing (Ph.D.)
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Material Type
Theses
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Language
English
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Copyright Status
In Copyright
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Subject
Advertising--Psychological aspects
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Advertising--Social aspects
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Social media
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Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
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