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Collection: Electronic Theses & Dissertations
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Thesis Advisor: Lacy, Stephen
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Subject: Consumer behavior
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Identification (Psychology)
1
Marketing--Psychological aspects
1
Mass media and sports
1
Skepticism
1
Social marketing
1
Sports spectators
1
Sports teams
1
Sports--Social aspects
1
Truthfulness and falsehood
1
United States
1
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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Sports media involvement via team identity & antecedent motivations for the prediction of total daily sports media consumption
Krier, Daniel Herman
Text (2017)
Part of
Electronic Theses & Dissertations
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