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Collection: Electronic Theses & Dissertations
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Thesis Advisor: Rifon, Nora J.
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Subject: Truthfulness and falsehood
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Consumers--Attitudes--Research
1
Influence (Psychology)
1
Internet advertising
1
Internet marketing
1
Motivation (Psychology)--Research
1
Public opinion
1
Rumor--Psychological aspects
1
Social networks--Research
1
Social psychology
1
Viral marketing
1
Word-of-mouth advertising
1
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Utilitarian and hedonic motives of rumor transmission
Lee, Hyegyu
Text (2014)
Part of
Electronic Theses & Dissertations
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