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Collection: Electronic Theses & Dissertations
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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Consumer behavior
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Material Type
Theses
3
Language
English
3
Copyright Status
Creative Commons Licensed
1
In Copyright
2
Subject
Branding (Marketing)
1
Identification (Psychology)
1
Marketing--Psychological aspects
1
Mass media and sports
1
Psychology
1
Scheduled tribes in India--Psychology
1
Social media--Economic aspects
1
Sports spectators
1
Sports teams
1
Sports--Social aspects
1
United States
1
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Fear of missing out : conceptualization, measurement, and relevance to marketing
Neumann, Dominik
Text (2020)
Part of
Electronic Theses & Dissertations
Sports media involvement via team identity & antecedent motivations for the prediction of total daily sports media consumption
Krier, Daniel Herman
Text (2017)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
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