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Collection: Electronic Theses & Dissertations
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Program of Study: Media and Information Studies - Doctor of Philosophy
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Subject: Brand choice
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising
1
Brand name products
1
Communication
1
Consumer behavior
1
Consumers' preferences
2
Design--Human factors
1
Information technology
1
Psychological aspects
1
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Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
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