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Collection: Electronic Theses & Dissertations
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Program of Study: Media and Information Studies - Doctor of Philosophy
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Subject: Consumers' preferences
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Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising
1
Brand choice
2
Brand name products
1
Communication
1
Consumer behavior
2
Consumers
1
Decision making--Psychological aspects
1
Design--Human factors
1
Habit
1
Information technology
1
Mass media
1
Psychological aspects
1
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Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
The role of habit and emotional regulation on entertainment video selection behavior
Ozkaya, Elif
Text (2013)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
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