MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Collection: Electronic Theses & Dissertations
×
Degree Level: Doctoral
×
Subject: Brand choice
×
Subject: Consumer behavior
×
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Brand name products
1
Branding (Marketing)
1
Communication
1
Consumers' preferences
1
Design--Human factors
1
Information technology
1
Internet marketing
1
Marketing
1
Psychological aspects
1
Social media
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
