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Collection: Electronic Theses & Dissertations
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Degree Level: Doctoral
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Subject: Marketing
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Subject: Tourism
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Branding (Marketing)
1
Consumer behavior
1
Internet marketing
1
Place marketing
1
Political participation
1
Power (Social sciences)
1
Social media
1
Word-of-mouth advertising
1
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Importance of sociopolitical control, sense of community and citizen participation in tourism promotion and policy
Jeong, Eunseong
Text (2012)
Part of
Electronic Theses & Dissertations
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