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Collection: Electronic Theses & Dissertations
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Degree Level: Doctoral
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Subject: Quality of products--Public opinion
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising
1
Brand name products
1
Consumers--Attitudes
1
Information asymmetry
1
Product management--Mathematical models
1
Quality of products
1
Sales forecasting--Mathematical models
1
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Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
Text (2004)
Part of
Electronic Theses & Dissertations
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