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Collection: Electronic Theses & Dissertations
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Degree Level: Doctoral
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Subject: Social media
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Subject: Word-of-mouth advertising
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Attribution (Social psychology)
1
Blogs
1
Branding (Marketing)
1
Business communication
1
Consumer behavior
1
Internet marketing
2
Marketing
1
Online social networks
1
Place marketing
1
Tourism
1
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The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
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