MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Collection: Electronic Theses & Dissertations
×
ndltd.name_ss: Ph.D.
×
Program of Study: *
×
Subject: Brand choice
×
Subject: Brand name products
×
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising
1
Brand name products
2
Branding (Marketing)
1
Consumer behavior
1
Consumers' preferences
1
Internet marketing
1
Marketing
1
Social media
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last