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Collection: Electronic Theses & Dissertations
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Subject: Advertising--Public opinion
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Subject: Persuasion (Psychology)
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Material Type
Theses
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Language
English
1
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In Copyright
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Subject
Asian American consumers
1
Asian Americans and mass media
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United States
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Examining the cultural antecedents of perceived source credibility and their influences on Asian American consumers' responses to advertising
Morimoto, Mariko
Text (2005)
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