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Collection: Electronic Theses & Dissertations
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Subject: Consumers' preferences
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Subject: Motivation research (Marketing)
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Brand choice
2
Consumers--Attitudes
1
Marketing
1
Self-perception
1
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Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
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