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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Text (2022)

Part of Electronic Theses & Dissertations

STEAL THUNDER OR BE TRUMPED UP : EFFECTS OF EARLY CRISIS COMMUNICATION ACROSS DIFFERENT INDUSTRIES IN THE INFORMATION AGE

STEAL THUNDER OR BE TRUMPED UP : EFFECTS OF EARLY CRISIS COMMUNICATION ACROSS DIFFERENT INDUSTRIES IN THE INFORMATION AGE

Alriyami, Abdullah Mohammed Abdullah

Text (2020)

Part of Electronic Theses & Dissertations