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Committee Member: Coursaris, Constantinos K.
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Material Type: Theses
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Program of Study: *
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Subject: Consumer behavior
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Electronic Theses & Dissertations
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Brand choice
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Brand name products
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Branding (Marketing)
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Cell phone users
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Cell phones
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Communication
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Consumers' preferences
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Design--Human factors
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Information technology
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Internet marketing
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Low-income consumers
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Marketing
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Psychological aspects
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Scheduled tribes in India--Attitudes
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Social media
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South Asia
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More-than-voice use of mobile at the bottom of the pyramid : analysis of motivational and contextual drivers to mobile use among low-income users in South Asia
Kang, Juhee
Text (2014)
Part of
Electronic Theses & Dissertations
Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
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Electronic Theses & Dissertations
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