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Dual or unified routes of persuasion? : an exploratory comparison of dual process predictions on a microblogging social media platform

Dual or unified routes of persuasion? : an exploratory comparison of dual process predictions on a microblogging social media platform

Fennell, Charles Chris

Text (2015)

Part of Electronic Theses & Dissertations

Effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model

Effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model

Text (2012)

Part of Electronic Theses & Dissertations