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Narrative Content Affinity and Appeal : How the Social-Need States of Media Users and the Social Affordances of Media Jointly Impact Selection and Preference

Narrative Content Affinity and Appeal : How the Social-Need States of Media Users and the Social Affordances of Media Jointly Impact Selection and Preference

Text (2023)

Part of Electronic Theses & Dissertations

An exploratory study of chinese social media responses to tesla's safety failures : do communication strategies lead to reputational harm?

An exploratory study of chinese social media responses to tesla's safety failures : do communication strategies lead to reputational harm?

Text (2021)

Part of Electronic Theses & Dissertations