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Committee Member: Holecek, Donald F.
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Electronic Theses & Dissertations
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Branding (Marketing)
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Consumer behavior
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Internet marketing
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Marketing
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Minnesota
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Mobile apps
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Place marketing
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Social media
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Social networks
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Tourism
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Wine tourism
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Wisconsin
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Word-of-mouth advertising
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Tasting room visitor use of technology to plan winery tasting room trips
McRoberts, Rebecca Pearl
Text (2016)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
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Electronic Theses & Dissertations
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