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Committee Member: Quilliam, Elizabeth T.
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Copyright Status: In Copyright
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Subject: Consumers--Attitudes
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Subject: Online social networks
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Collection
Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
1
Subject
Apologizing
1
Business communication
1
Corporate image
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Corporations--Public relations
1
Crisis management
1
Facebook (Electronic resource)
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Internet advertising
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What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
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