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Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness

Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness

Huang, Guanxiong

Text (2016)

Part of Electronic Theses & Dissertations

What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook

What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook

Text (2013)

Part of Electronic Theses & Dissertations