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Committee Member: Richards, Jef I.
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Electronic Theses & Dissertations
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English
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Creative Commons Licensed
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In Copyright
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Advertising
1
Advertising and youth
1
Advertising--Alcoholic beverages
1
Brand choice
1
Brand name products
1
Branding (Marketing)
1
Communication
2
Consumer behavior
1
Consumers' preferences
1
Daily news (New York, N.Y. : 1920)
1
Fake news
1
Information science
1
Internet advertising
1
Marketing
2
Mass media
1
Media literacy
1
Misinformation
1
New York (State)--New York
1
New York post
1
Newspapers
1
Occupy Wall Street (Movement)
1
Packaging
1
Persuasion (Psychology)
1
Popular music
1
Popular music radio stations
1
Press and politics
1
Public health
1
Radio broadcasting--Social aspects
1
Radio programs, Musical
1
Regional disparities
1
Social media
1
Social media--Economic aspects
1
Teenagers--Alcohol use
1
United States
2
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Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
More than 1000 words : a study of visual meaning and persuasion
Friedman, Michael Brandon
Text (2013)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
What's real about fake news? : a limited capacity approach to studying online deception comprehension in media multitasking situations
Lynch, Kristen
Text (2021)
Part of
Electronic Theses & Dissertations
AN IN DEPTH LOOK AT E-COMMERCE FOOD PACKAGING : INFORMATION ON CURRENT PACKAGING AND ITS CHALLENGES AS WELL AS A COMPARISON WITH NOVEL PACKAGING
Spruit, Dylan A J.
Text (2023)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
But will it play in Grand Rapids? : the role of gatekeepers in music selection in 1960s top 40 radio
O'Kelly, Leonard A.
Text (2016)
Part of
Electronic Theses & Dissertations
Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
STEAL THUNDER OR BE TRUMPED UP : EFFECTS OF EARLY CRISIS COMMUNICATION ACROSS DIFFERENT INDUSTRIES IN THE INFORMATION AGE
Alriyami, Abdullah Mohammed Abdullah
Text (2020)
Part of
Electronic Theses & Dissertations
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