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Committee Member: Richards, Jef I.
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Copyright Status: In Copyright
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Program of Study: *
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Subject: Brand choice
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Subject: Brand name products
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Collection
Electronic Theses & Dissertations
1
Material Type
Theses
1
Language
English
1
Subject
Advertising
1
Brand name products
1
Consumers' preferences
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Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
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