MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Committee Member: Vanden Bergh, Bruce G.
×
Copyright Status: In Copyright
×
Program of Study: *
×
Subject: Advertising
×
Collection
Electronic Theses & Dissertations
1
Material Type
Theses
1
Language
English
1
Subject
Brand choice
1
Brand name products
1
Consumers' preferences
1
Search results
Showing 1 to 1 of 1 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
