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Part of: Africa media review. Vol. 5 no. 1 (1991)
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Subject: Truthfulness and falsehood
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Collection
Africa Media Review
1
Material Type
Articles
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Endorsements in advertising
1
Television commercials
1
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Some critical factors in the perception of the credibility of television endorsements
Ozoh, Hilary C. (Hilary Chidi)
Text (1991)
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Africa Media Review
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