MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Copyright Status: Creative Commons Licensed
×
Material Type: Theses
×
Language: English
×
Subject: Communication
×
Subject: Mass media
×
Collection
Electronic Theses & Dissertations
2
Subject
Marketing
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Narrative Content Affinity and Appeal : How the Social-Need States of Media Users and the Social Affordances of Media Jointly Impact Selection and Preference
Grady, Sara M.
Text (2023)
Part of
Electronic Theses & Dissertations
Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last