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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages

Text (2022)

Part of Electronic Theses & Dissertations

Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps

Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps

Text (2018)

Part of Electronic Theses & Dissertations