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Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Text (2016)

Part of Electronic Theses & Dissertations

Consumer preferences for retail channel and beef steak attributes : experimental evidence from Argentinean consumers

Consumer preferences for retail channel and beef steak attributes : experimental evidence from Argentinean consumers

Colella, Florencia

Text (2016)

Part of Electronic Theses & Dissertations