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An evaluation of the methods used in designing and analyzing consumer preference studies

An evaluation of the methods used in designing and analyzing consumer preference studies

Marquardt, Raymond A.

Text (1964)

Part of Electronic Theses & Dissertations

An exploratory approach to the integration of a conjoint analysis with a Fishbein attitude analysis

An exploratory approach to the integration of a conjoint analysis with a Fishbein attitude analysis

Wilson, Terry C.

Text (1976)

Part of Electronic Theses & Dissertations