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Electronic Theses & Dissertations
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Apologizing
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Business communication
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Consumers--Attitudes
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Corporations--Public relations
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Crisis management
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Facebook (Electronic resource)
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India
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Interactive multimedia
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Internet advertising
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Marketing
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Online social networks
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Social marketing
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Social responsibility of business
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United States
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Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Cause related marketing--the case of stigmatized products
Bhattacharya, Smeeta
Text (2004)
Part of
Electronic Theses & Dissertations
The use of hypermedia to enhance corporate image : does it work?
Junqueira Duarte, Flávia Camargo
Text (1996)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
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