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Material Type: Theses
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Subject: Consumer behavior
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Subject: Social media--Economic aspects
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Electronic Theses & Dissertations
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English
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Automobile industry and trade
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Automobiles
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Branding (Marketing)
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Economics
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Facebook (Electronic resource)
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Internet marketing
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United States
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Essays on the impact of social media in the automobile industry
Wang, Yen-Yao
Text (2017)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
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Electronic Theses & Dissertations
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