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A study of the buyer-seller relationship : buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee

A study of the buyer-seller relationship : buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee

Arora, Shiv Kumar, 1939-

Text (1975)

Part of Electronic Theses & Dissertations