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Electronic Theses & Dissertations
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Advertising
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A dual processing model of virtual experience
Lee, Ki-Young
Text (2006)
Part of
Electronic Theses & Dissertations
The influence of brands upon consumer preferences for frozen, whole turkey
Makens, James Clarence
Text (1963)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
A path analysis of personality and its influence on brand choice
Reidenbach, R. Eric
Text (1979)
Part of
Electronic Theses & Dissertations
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