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Language: English
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Degree Level: Doctoral
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Subject: Information technology--Management
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Subject: Social media--Economic aspects
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Electronic Theses & Dissertations
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Theses
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Corporate sponsorship
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Social media--Economic aspects
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Social responsibility of business
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The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
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