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Language: English
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Program of Study: *
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Subject: Business communication
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Subject
Apologizing
1
Attribution (Social psychology)
1
Blogs
1
Consumers--Attitudes
1
Corporate image
1
Corporations--Public relations
1
Crisis management
1
Facebook (Electronic resource)
1
Internet advertising
1
Internet marketing
1
Internet users
1
Online social networks
2
Social media
2
Word-of-mouth advertising
1
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The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
Part of
Electronic Theses & Dissertations
Measuring boundary spanning success in enterprise social media
Yu, Ya-Wen
Text (2015)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
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