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Language: English
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Subject: Apologizing
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Subject: Business communication
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Subject: Online social networks
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Electronic Theses & Dissertations
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Theses
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Business communication
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Consumers--Attitudes
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Corporate image
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Corporations--Public relations
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Crisis management
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Facebook (Electronic resource)
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What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
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Electronic Theses & Dissertations
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