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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility

Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility

Text (2016)

Part of Electronic Theses & Dissertations

Understanding how consumers and producers evaluate tradeoffs related to food and agriculture using experimental auctions

Understanding how consumers and producers evaluate tradeoffs related to food and agriculture using experimental auctions

Waldman, Kurt B.

Text (2014)

Part of Electronic Theses & Dissertations