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Author: Anderson, Ronald Bruce
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Electronic Theses & Dissertations
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Material Type
Theses
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English
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Subject
Advertising, Public service
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Drunk driving--Prevention
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Self-perception
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Television advertising
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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
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Electronic Theses & Dissertations
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