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Author: Chŏng, Ŭi-jun
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Electronic Theses & Dissertations
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Theses
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English
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Subject
Advertising--Psychological aspects
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Aggressiveness--Physiological aspects
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Aggressiveness--Research
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Video games--Marketing
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Advertising effects and aggression in video games : effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence
Chŏng, Ŭi-jun
Text (2011)
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