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Copyright Status: In Copyright
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Committee Member: Li, Wei
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Subject: Internet marketing
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Electronic Theses & Dissertations
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Theses
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English
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Subject
Attribution (Social psychology)
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Blogs
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Business communication
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Online social networks
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Social media
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Word-of-mouth advertising
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The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
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