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Copyright Status: In Copyright
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Creator: Pashupati, Kartik
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Subject: Consumers--Attitudes
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Collection
Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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Subject
Advertising
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Branding (Marketing)
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The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
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Electronic Theses & Dissertations
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