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Program of Study: Advertising - Master of Arts
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Subject: Consumers--Attitudes
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Subject
Advertising
1
Apologizing
1
Business communication
1
Children--Nutrition--Psychological aspects
1
Commercial products
1
Communication in families
1
Computer network resources
1
Consumption (Economics)--Psychological aspects
1
Corporate image
1
Corporations--Public relations
1
Crisis management
1
Evaluation
1
Facebook (Electronic resource)
1
Food--Public opinion
1
Internet advertising
1
Online social networks
1
Rhetoric and psychology
1
United States
1
Written communication--Psychological aspects
1
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The effect of narrative vs. structured presentation formats on the evaluation of product reviews and attitudes toward products
Na, Hana
Text (2014)
Part of
Electronic Theses & Dissertations
Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
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