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Electronic Theses & Dissertations
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Advertising and youth
1
Advertising--Alcoholic beverages
1
Advertising--Psychological aspects
1
Apologizing
1
Avoidance (Psychology)
1
Business communication
1
Cell phone advertising
1
Consumers--Attitudes
1
Consumers--Attitudes--Research
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Consumers--Psychology
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Corporate image
1
Corporations--Public relations
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Crisis management
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Facebook (Electronic resource)
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Influence (Psychology)
1
Internet auctions
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Internet marketing
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Keyword searching
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Michigan
1
Online social networks
1
Psychological aspects
1
Psychology
1
Public opinion
1
Scheduled tribes in India--Psychology
1
Teenagers--Alcohol use
1
Television advertising--Psychological aspects
1
Truthfulness and falsehood
1
Undergraduates
1
United States
1
Viral marketing
1
Web search engines
1
Word-of-mouth advertising
1
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Learning from turtles : an agent-based model of a generalized second-price auction
Ma, Wenjuan
Text (2016)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
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