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Subject: Consumer behavior
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Electronic Theses & Dissertations
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Theses
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English
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Automobile industry and trade
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Automobiles--Marketing
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Brand choice
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Branding (Marketing)
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Internet marketing
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Marketing
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Sources and consequences of brand equity in the automotive industry
Townsend, Janell D.
Text (2005)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
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