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Subject: Consumer behavior
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Subject: Internet marketing
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Subject: Social media
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Electronic Theses & Dissertations
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English
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Brand choice
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
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Electronic Theses & Dissertations
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