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Date: 2010
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Program of Study: *
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Subject: Internet marketing
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Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Attribution (Social psychology)
1
Blogs
1
Brand choice
1
Brand name products
1
Branding (Marketing)
1
Business communication
1
Consumer behavior
1
Marketing
1
Online social networks
1
Social media
2
Word-of-mouth advertising
1
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The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
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Electronic Theses & Dissertations
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