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Date: 2016
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Subject: Consumers' preferences
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Electronic Theses & Dissertations
2
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Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising
1
Argentina
1
Beef steaks
1
Brand choice
1
Brand name products
1
Marketing
1
Retail trade
1
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Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Consumer preferences for retail channel and beef steak attributes : experimental evidence from Argentinean consumers
Colella, Florencia
Text (2016)
Part of
Electronic Theses & Dissertations
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