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Material Type: Theses
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Language: English
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Committee Member: Bauer, Johannes
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Subject: Mass media
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Electronic Theses & Dissertations
2
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In Copyright
2
Subject
Journalism
1
Mass media--Economic aspects
1
Newspapers--Marketing
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Subscription business
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Development of a news subscription motivation scale
Chen, Weiyue (University and college faculty member)
Text (2022)
Part of
Electronic Theses & Dissertations
An exploratory study of chinese social media responses to tesla's safety failures : do communication strategies lead to reputational harm?
Wang, Jiawei
Text (2021)
Part of
Electronic Theses & Dissertations
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