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Material Type: Theses
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Language: English
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Committee Member: Coursaris, Constantinos
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Subject: Advertising--Psychological aspects
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Subject: Social media
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Collection
Electronic Theses & Dissertations
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In Copyright
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Subject
Advertising--Social aspects
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Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
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Electronic Theses & Dissertations
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