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Material Type: Theses
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Language: English
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Creator: Chao, Wen-Chi
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Subject: Marketing--Psychological aspects
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Collection
Electronic Theses & Dissertations
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Copyright Status
In Copyright
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Subject
Corporate sponsorship
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Sports sponsorship
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Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
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Electronic Theses & Dissertations
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